Huaqiangbei Electronic Market is a world-renowned electronic procurement and wholesale center, focusing on mobile phones and various electronic related categories. With a grand scale and a complete range of products, it is regarded as world-leading. Its total business area is nearly 200,000 square meters, accounting for 1/4 of the total business area of the entire Huaqiangbei Commercial Street. It accommodates more than 10,000 large and small merchants and nearly 100,000 employees. It gathers 11 large-scale electronic markets including SEG Electronics, Huaqiang Electronics and Cybermart, forming a highly influential electronic business district.
As a core hub of electronic transactions, the prices of Huaqiangbei Electronic Supporting Market are directly connected with the international market. It is not only a “barometer” of the national electronic supporting market, but also radiates Southeast Asia, Europe and the United States. Many European and American merchants have been stationed in star hotels around Huaqiangbei all year round for on-site procurement, demonstrating its global influence.
I. Basic Information
| Item | Details |
| Chinese Name | Huaqiangbei Electronic Market |
| Total Business Area | Nearly 200,000 square meters |
| Core Merchant Type | Mainly mobile phone industry |
| Core Positioning | Global Electronic Procurement and Wholesale Center |
II. Overall Layout (Divided by Region)
There are more than 50 various electronic markets in Huaqiangbei Commercial Street, mainly concentrated on both the north and south sides of Shennan Avenue and the east and west sides of Huaqiang North Road. The markets in each region have clear positioning and their own characteristics. The specific distribution is as follows:
(1) South of Shennan Avenue
This area mainly focuses on mobile phone accessories and communication-related formats. The main markets include: Huaqiang Subway Mall – Yitong Mobile Phone Accessories Market, Pangyuan Communication Accessories City, Longsheng Communication Market, Pengjinshan Technology Electronic Market, Tongtiandi Communication Market, Jinlong Communication Market, Shuanglong Communication Market, Tongshuangtong Communication Market, Xintiandi Communication Market.
(2) North of Shennan Avenue and East of Huaqiang North Road
This area is the core gathering area of electronic markets, covering various categories such as digital products, communication, security and computers. The main markets include: SEG Plaza, Baohua Building, Shenzhen International Electronic City, SEG Communication Market, Industrial Products Exhibition and Sales Center, Guangbo Digital Wholesale Plaza, Cybermart Digital Plaza, Yuanwang Digital Mall, Manha Communication Digital (Shopping) Plaza, Wanshang Computer City, International Electronic City Foreign Trade Wholesale Market, China Electronic Digital Wanshanghui Supporting Center, Pacific Security Professional Market, Gaoked Communication Digital Plaza, Huitong Security Digital Port, Longsheng Mobile Phone Wholesale Center, Mingtong Digital Mall, Sanda Electronic Communication Market.
(3) North of Shennan Avenue and West of Huaqiang North Road
This area focuses on electronic components and comprehensive electronic transactions. The main markets include: Huaqiang Electronic World, Jiahe Electronic Market, Duhui Electronic City, New Asia Electronic Mall, Gaoked Electronic Market, Huaqiang Plaza.
III. Detailed Introduction to Core Markets
1. SEG Plaza
Established in 1988, with a business area of 48,000 square meters, it is a landmark building in Huaqiangbei Commercial Street and the first high-tech themed building in China. The building is 291.6 meters high, 355.8 meters high including the antenna, and the tower adopts an octagonal plane with a 43.2m × 43.2m square with cut corners. Floors 1-9 are electronic supporting markets, mainly selling mobile phones, computers and other products. Famous for its strict quality control, it is the commercial building with the least parallel imports and counterfeit goods in Shenzhen’s electronic markets. On January 19, 2002, Baohua Building adjacent to SEG Plaza was converted into an electronic market with a business area of 6,000 square meters. It is connected with SEG Electronic Market by an overpass, with a daily passenger flow of about 50,000 person-times.
2. Huaqiang Electronic World
The second largest electronic trading center in Shenzhen, opened in July 1998. It has a business space of 43,000 square meters, more than 2,800 stalls, nearly 10,000 employees, a daily passenger flow of about 50,000-100,000 person-times, and an annual sales volume of 2 billion yuan. It was rated as a Provincial Civilized Market for two consecutive years from 1999 to 2000. The market mainly focuses on the sales of spare parts and second-hand electronic product transactions, among which the second-hand computer trading market is particularly famous with clear floor division of labor: the first floor is an electronic component sales market; the second floor is a computer assembly and accessories sales area; the third floor is a computer maintenance and second-hand accessories market; the fourth floor is a second-hand desktop computer and laptop trading center.
3. Huaqiang Plaza
Located in the core position of Huaqiangbei Commercial Street, it is a rare super-large building complex in Shenzhen, integrating Grade A office buildings, five-star hotels, commerce, service apartments and large underground parking lots, and will become another landmark building in Huaqiangbei area. The total above-ground construction area of Huaqiang Plaza is 167,867.36 square meters, the total underground construction area is 71,941.58 square meters, and the total above-ground and underground area is 230,980.94 square meters. The office building tower of the square has 36 floors. Floors 1-6 are the mall and Huaqiang Electronic World, with a total area of 53,314 square meters and a single floor area of nearly 10,000 square meters. The floor positioning is clear: floors 1-3 are basic electronic product exhibition and sales areas; floors 4-5 are digital and consumer electronic product exhibition and sales areas; floor 6 is supporting electronic product exhibition and sales areas such as connectors, cables and instruments.
4. Yuanwang Digital Mall
Officially opened on September 28, 2001, it is the largest parallel mobile phone and refurbished mobile phone wholesale market in Huaqiangbei. It mainly operates four categories of digital products: first, digital audio-visual products of consumer electronics, including digital cameras, video cameras, digital notebooks, digital voice recorders, digital color TVs, stereos, DVDs, home theaters, MDs, MP3 players, repeaters, etc.; second, various communication products of consumer electronics, including various mobile phones and their spare parts, walkie-talkies, program-controlled switches, cordless phones, video phones, fax machines, copiers, etc.; third, computers and application products, including personal computers, laptops, PDAs, network application products, as well as various computer peripheral equipment and software products such as printers, scanners, computer monitors, storage devices and multimedia; fourth, various electronic security anti-theft monitoring equipment products. The first floor of the market is relatively cold, and some foreigners can often be seen shuttling around, while the second floor is the core area for parallel imports wholesale, which is very lively, quite like a vegetable market. Although you seem to be in a digital world, you are still confused, and refurbished machines are hard to guard against.
5. Mingtong Digital Mall
Phase I opened on September 1, 2005, with a total business area of nearly 60,000 square meters and more than 50,000 direct employees. It is currently the largest digital communication market in Southeast Asia in terms of business area, number of employees and variety of mobile phone brands. Here you can find various creative mobile phones, including counterfeit and high-imitation models, while parallel mobile phones are relatively few. At present, the daily passenger flow of the market is about 100,000 person-times. Mobile phone products flow into all parts of the country from here, and radiate to various countries and regions in Asia, Africa, the Near East, the Middle East, and are also exported to North America, South America, Europe and Oceania. Most merchants mainly engage in wholesale, with very few retail sales.
6. Cybermart Digital Plaza
Opened in June 2001, Cybermart integrates “4C” (computer, communication, consumer electronics, website) products into a unified retail platform. The super large LED advertising screen outside the building has also become one of its symbols!
7. Longsheng Mobile Phone Wholesale Center
Although it is labeled as a “3G mobile phone wholesale center”, it may be inconsistent with its name due to the overly slow popularization of China’s 3G communication. It is a comprehensive large-scale market. Here, there are not only counterfeit mobile phones, counterfeit MP3s, counterfeit netbooks and other products, but also many counterfeit manufacturers have set up “offices” here (mainly concentrated on floors 2, 3 and 4), which can provide you with one-stop solutions. It is one of the places often visited by foreigners. Of course, there are also many parallel mobile phone dealers here (mostly concentrated on the second floor), mainly engaged in online operations, so their counters are mostly empty. Compared with Mingtong, its advantage is not very obvious! However, with the popularization of 3G network in the future, it still has great development space! The first floor is relatively popular, while other floors are relatively cold. Shopping here will give you the feeling of shopping in a supermarket.
8. Gaoked Communication Digital Plaza, Gaoked Foreign Trade Mobile Phone Wholesale Market
The former site of Gaoked Communication Digital Plaza is the Causeway Bay Plaza, known as “China’s first MALL”. It was initiated and established by the China-Thailand Friendship Association, adjacent to Longsheng Mobile Phone Wholesale Market, with a total area of 38,000 square meters. Its opening on December 26, 2006 caused a lot of sensation. On the opening day, about half of the 20 congratulatory plaques at the door were inscribed by provincial and ministerial-level officials and secretaries and mayors of some cities and prefectures, with a very grand style! It is a gathering place for domestic mobile phones in China!
9. China Electronic Digital Supporting Center
China Electronic Digital is in a straight line with the aforementioned Longsheng Mobile Phone Wholesale Center and Gaoked Digital Plaza, but its market positioning is slightly different. Its main characteristic products are various U disks, speakers and headphones, and its popularity is not much different from the previous two.
10. Sanda Electronic Communication Market
Sanda Electronic Communication Market opened for business on October 22, 2006. The first phase of Sanda Electronic Communication Market has a total area of more than 3,000 square meters, including more than 60 rooms with an area of 8-20 square meters each, and more than 300 professional counters. It mainly operates brand mobile phones and related supporting products, covering almost all well-known mobile phone brands. The first floor of Sanda mainly operates netbooks, computer spare parts, etc.; the second and third floors are mobile phone after-sales service departments and netbook wholesale and retail!
11. Shenzhen International Electronic City
Shenzhen International Electronic City Professional Market is a large-scale professional market specializing in communication and electrical appliances run by Shenzhen Jinsitai Investment and Development Co., Ltd. Located on Huaqiang North Road, Futian District, Shenzhen, it officially opened on April 9, 1995, with a business area of 3,800 square meters and more than 200 merchants in the market. Shenzhen International Electronic City Professional Market has two floors: the first floor: brand mobile phones, wireless walkie-talkies, security intelligent equipment, communication electronic instruments and equipment, communication product accessories and consumables, fax machines, copiers and other office equipment, wires, cables, connectors, electronic tools, home appliances, mobile phone maintenance services; the second floor: brand home theaters, professional stage audio, cameras, video cameras, brand DVDs, power amplifiers, audio, MD, CD, radios, tape recorders, game consoles, electronic dictionaries, electronic computers, health appliances and other small household appliances. Shenzhen International Electronic City has the same model as Suning Electric Appliances, with a complete range of various household appliances. However, in terms of price, it has less brand cost than Suning, which is also its advantage!
12. Pacific Security Professional Market
Opened in March 2003, with a business area of more than 6,000 square meters and a total investment of 6.8 million yuan, it mainly operates security communication products such as walkie-talkies, monitoring equipment, access control and anti-theft, fire prevention and explosion protection, GPS, traffic safety, building intelligence and parking lot management. It is a must-visit place for purchasing security products or wholesalers! The average daily passenger flow is about 3,200 person-times.
13. Wanshang Computer City
Opened in January 1997, with a total business area of more than 26,000 square meters, it operates three categories of products: computers, electrical appliances and communication. Although it is named Computer City, it is most famous for its video game market and audio market. Some well-known brands, such as电玩 bus and Longman, have large stores in the market. Various game consoles, video game accessories and games are very rich. If you want to buy game discs or game consoles, you must go there to have a look!
14. Manha Digital Communication Plaza
Manha Commercial City was established in May 1995, with a business area of more than 10,000 square meters. It is an old-fashioned commercial company in Shenzhen. Its business scope not only includes the IT electronics industry, but also involves retail department stores, digital communication, real estate development, leasing and property management, culture and education and other fields. It is a comprehensive shopping mall!
15. Jiahe Electronic Market
Jiahe Electronic Market is an enterprise invested and operated by Jiahe Group, with a total investment of 12 million yuan. It officially opened in September 1999, with a business area of 6,509 square meters and an annual sales volume of 80 million yuan. It is a comprehensive market integrating the sales of communication, computers, office equipment and electronic components.
16. Duhui Electronic City
Duhui Electronic City is invested and built with huge funds by Shenzhen Zhonghaoyuan Investment and Development Co., Ltd. It officially opened in March 2003, with a business area of 18,000 square meters, all operating electronic components and related tools, instruments and auxiliary materials.
17. Pangyuan Communication Accessories City
Pangyuan Communication Accessories City has a business area of 15,000 square meters and more than 6,000 direct employees. It is currently the largest and only “one-stop” professional trading base for mobile phone accessories in China. Pangyuan Communication Accessories City mainly deals in various internal and external accessories such as mobile phone ICs and LCD screens. The product range is complete. From large CPUs to small special screws for mobile phones, you can get product services and service support from professional merchants in the market.
18. Suning Electric Appliances (Qunxing Plaza Store)
On May 1, 2008, Suning Electric Appliances Qunxing Plaza Store successfully expanded and upgraded to become the largest home appliance mall in Shenzhen and even South China in terms of business area, which was vividly referred to as the “Store King” by insiders. Of course, the electrical appliances sold in Suning are all brand genuine products. People who have money but don’t know the goods can consider buying them in Suning Electric Appliances, and the after-sales service is also guaranteed!
19. Xintiandi Communication Market
Xintiandi Communication Market mainly operates old markets and refurbished mobile phones. Friends who like to hunt for old phones can consider going there to look for them.
20. New Asia Electronic Mall
Electronic component trade and procurement platform. The first phase of New Asia Electronic Mall has a total investment of 500 million yuan and a business area of about 34,000 square meters. It has been officially opened for more than 4 years. The mall has 5 main business floors, the underground floor is a parking lot, and the top floor (6th floor) is a warehousing center. The mall is leased in the form of booths, interactive exhibition areas, counters and stalls, which can accommodate more than 1,000 merchants. The first floor of the mall is the central interactive exhibition area and brand flagship area. The central interactive exhibition area can provide merchants with the opportunity to display their products in turn, and the flagship area is the display area for brand chip components and integrated devices; the second floor is the main business area of the mall, mainly engaged in retail and small-scale wholesale of brand electronic components; the 3rd floor is mainly engaged in wholesale of brand integrated and chip components; the 4th floor is a space tailored for brand discrete component merchants, integrating wholesale and office; the 5th floor is an electronic supermarket, mainly engaged in: electronic tools, instruments and meters exhibition area, industrial control system devices.
IV. Development Status
According to the latest statistics from Shenzhen Electronic Chamber of Commerce on August 14, 2007, in 2005, the sales volume of Shenzhen Huaqiangbei Electronic Professional Market reached more than 20 billion yuan, accounting for more than 50% of the total capacity of the Chinese market and more than 70% of the total sales volume of 28 billion yuan in Huaqiangbei Business District. Huaqiangbei has not only become the “No.1 Electronic Market in Asia”, but also the procurement and wholesale center for small and medium-sized electronic enterprises in the world.
At present, some other relevant information about Huaqiangbei Electronic Market is still being sorted out and collected, and will be continuously improved in the follow-up.
