As the Spring Festival approaches, people’s enthusiasm for buying New Year goods and new items is growing. Driven by the “Guangdong Goods Go Global” consumer electronics promotion campaign, the “tech New Year goods” in Shenzhen’s Huaqiangbei are selling extremely well, becoming a highlight in the Spring Festival consumer market. Data shows that in the past two months, the total sales volume of tech products in Huaqiangbei has increased by more than 30% compared with usual; among them, the sales volume of AI glasses has surged by 70% to 80%, and the sales volume of drones and robots has increased by 30% to 50%. In addition, the number of foreign merchants coming here to purchase has doubled compared with last year. Huaqiangbei’s tech New Year goods have frequently made headlines and gone viral online, maintaining high popularity.
With many media outlets covering the bustling scene in Huaqiangbei, many tourists and netizens have left comments, hoping that the Huaqiangbei Sub-district Office will release real sales data and launch an authoritative list of popular products to help them make consumption decisions. In response to everyone’s needs, the Huaqiangbei Sub-district Office quickly joined hands with major markets and merchants in the area, carefully sorted out the real sales data of the past two months, and officially launched the “Huaqiangbei AI Ecosystem” list. At the same time, the sub-district has collaborated with local enterprises to launch heavyweight Spring Festival-exclusive discounts. Consumers can easily enjoy these benefits with promotional posters, and a consumption feast integrating technology and New Year flavor is waiting for the general public and merchants at home and abroad to experience.
Real Reputation Determines the List, Heavy Discounts Ignite the Spring Festival
Taking advantage of the Spring Festival consumption peak and the upsurge of AI technology, Huaqiangbei has not engaged in gimmicks. Instead, it has selected the “Huaqiangbei AI Ecosystem” consumption list based on four core criteria: “real sales data, technological advancement, price discount intensity, and popularity among consumers”. Focusing on market response rather than tricks, it aims to let those “easy-to-use, practical and cost-effective” AI products truly enter the New Year goods list of every household.
The selected “AI Ecosystem” is announced by category ranking, covering eight core AI hardware categories — drones, robots, AI glasses, AI toys, AI watches, AI translators, AI learning machines, and AI speakers. These products can meet the needs of different scenarios, such as low-altitude shooting, intelligent companionship, convenient wear, cross-border communication, and children’s learning. Whether it is for parents, children, partners or friends, you can find a suitable choice, perfectly matching everyone’s Spring Festival gifting needs.
These “ecosystem” products are all high-quality local goods rooted in Huaqiangbei, each with its own highlights and strong strength: drones are popular among young consumers due to their flexible control and high-definition shooting; bionic robots (such as bionic robot cats and dogs) can interact interestingly, making them a popular choice for accompanying the elderly and children; AI glasses integrate translation, photography and video recording, which are very convenient to carry when going out; intelligent translators can accurately achieve mutual translation between multiple languages, which are essential for cross-border communication and overseas travel… Each product reflects Huaqiangbei’s innovative strength in the AI field.
To allow everyone to truly enjoy the benefits brought by technology, Huaqiangbei has joined hands with relevant enterprises to offer unprecedented discounts. The eight categories selected into the “AI Ecosystem” will simultaneously launch special benefits during the Spring Festival. Combined with national subsidies and merchant concessions, it forms the dual advantages of “list certification + real discounts”. Consumers only need to take the promotional poster to designated merchants to enjoy the corresponding discounts, truly achieving “check the list, enjoy discounts, and take good gifts home”.
OPC Ecosystem Empowers, Local Enterprises Accelerate Development
It is worth mentioning that the companies or operating entities of the eight selected “AI Ecosystem” categories are all rooted in Huaqiangbei. These enterprises are not only outstanding representatives of the local “AI + hardware” field, but also reflect the vigorous vitality of Huaqiangbei’s “OPC (One Person Company) Innovation Ecosystem”, serving as excellent examples of growth under this ecosystem.
Although Huaqiangbei Business District covers only 1.45 square kilometers, it gathers 35 professional markets and 115,000 merchants. Relying on these abundant resources, the area has built a “three-circle linkage” innovation ecosystem — a one-kilometer full industrial chain ecosystem, an integrated efficient factor coordination circle, and a one-week full-process high-speed manufacturing circle. With this ecosystem, OPC makers can complete the entire process from component procurement, PCB prototyping, mass production to cross-border export within one kilometer of the business district, realizing the efficient rhythm of “design in the morning, prototype in the afternoon, mass production the next day, and export within a week”, which greatly reduces the start-up threshold for entrepreneurs.
From the initial creative idea, R&D and prototyping to the final mass production and shelving, Huaqiangbei, this innovative fertile ground, has provided comprehensive support for these local “dark horse” enterprises, helping them quickly gain a foothold and stand out in the fierce market competition, and become an important force driving the development of new quality productive forces.
Immersive Experience + Full-Chain Guarantee, Creating a One-Stop Tech Shopping Destination
Walking into Huaqiangbei Business District, you can see that various AI product experience areas are crowded with people, with a daily passenger flow of about 750,000 person-times. This allows cutting-edge technology to directly reach the front line of the market, bringing consumers a comprehensive and zero-distance tech shopping experience. As the “No.1 Electronic Street in China”, Huaqiangbei not only sells well, but also ensures stable supply. Relying on a mature market system, it has obvious advantages in product selection speed, delivery efficiency and after-sales service.
In this one street, everyone can complete the entire process of “on-site experience — on-site purchase — product debugging — after-sales maintenance” in one go, without running back and forth, which greatly improves shopping convenience and satisfaction. At present, more than 40 outdoor booths for the “Ride Forward to the New Year” New Year Shopping Season have been set up on the main street of Huaqiangbei, opening fully after 11:00 a.m. every day. The prime shopping time is from 2:00 p.m. to 6:00 p.m., and the supporting shopping malls are open until 10:30 p.m.; coupled with seamless connection with subways and buses, it is very convenient whether you come by car or for shopping time.
In the future, Huaqiangbei plans to build the “AI Ecosystem” list into an open and continuously updated tech consumption list. It will establish a sound long-term mechanism, regularly update the products on the list based on public reputation and real market feedback. At the same time, it will continue to hold events such as AI electronic consumption festivals and brand launch shows, further promote the integrated development model of “online + offline”, “wholesale + retail”, and “domestic + international”, convert the current popularity into real sales volume, let tech products deeply integrate into people’s daily lives, and help “Guangdong Goods Go Global” take more solid steps.
On the eve of the Spring Festival, Huaqiangbei will further link various resources in the business district, increase the popularity of tech New Year goods by upgrading shopping scenarios and optimizing services; at the same time, rely on the full-chain services of the sub-district special working group to ensure the stable and orderly operation of the consumer market. This Spring Festival, bringing promotional posters to Huaqiangbei to select “AI Ecosystem” good products and purchase tech New Year goods has become the choice of more and more people; and Huaqiangbei is also writing a new Spring Festival story of “No.1 AI Street” and “No.1 OPC Street” with “AI + hardware” as its brush.
